How Broadway Crew Boosted TKTS Sales by Over 200%

At Broadway Crew, we're always looking for new and innovative ways to help our clients increase their TKTS ticket sales. That's why we were thrilled when we were given the opportunity to work with a major Broadway production as their TKTS team. Our goal was to increase their same-day sales, and we're proud to say that we exceeded all expectations. In this case study, we'll take a closer look at the results of our efforts and see just how much of an impact our services had on TKTS sales.

The Challenge

The show had not been performing as hoped in their sales outcomes at the TKTS booth in Times Square. They were looking for a solution that would not only boost sales but also give them a strong return on investment (ROI). They turned to Broadway Crew, and we took it from there.

The Solution

At Broadway Crew, we have a cumulative 20 years of experience in TKTS promotions on shows big and small. This allowed us to identify best practices for this production, as we tailor our strategy and techniques to meet the specific needs of our clients. By using our proven TKTS sales methodology and training our goal was to increase their same-day sales drastically.

The results of our efforts were truly remarkable. In this period, we saw a significant increase in sales compared to the control period.

In fact…we increased their daily ticket sales by almost 200%.

This investment paid off with a significant increase in sales, so it’s safe to say our client’s trust in Broadway Crew more than paid off.

We achieved an exceptional ROI of over 10 to 1, with every dollar spent on Broadway Crew returning $10 to the show.

Conclusion

At Broadway Crew, we're obsessed with helping our clients increase their same-day ticket sales. Our expert Crew works closely with each client to develop a customized street marketing plan that meets their specific needs. In the case of TKTS sales, our efforts paid off in a big way. By boosting same-day sales by close to 200%, we helped the show increase its same-day sales and achieve a strong ROI, exceeding expectations.

If you're looking for a partner to help you increase your ticket sales, look no further than Broadway Crew. Our Crew is ready and eager to help you achieve your goals and take your sales to the next level.